Finding an Audience

April 10, 2013

It doesn’t matter what a writer writes. The key to success is finding an audience, but finding that audience isn’t easy. We write words we think have value. Maybe an editor has confirmed that belief by contracting the work. But it’s safe to say most—maybe all—writers measure their success on the size of their audience. Whether we’re blogging or selling novels, we can measure readership to a certain extent, and that’s a blessing and a curse.

I’m new to this published writer thing, so I have few tips to give on finding an audience. I suspect even with years under my belt my tips would be vague. I’m not sure it’s something that can be charted and replicated. If it were, wouldn’t everyone be following those steps to certain success? I’m open to suggestions, though. How did you find a readership for your blog, site or book? Is it simply a game of luck and long-term visibility?


2 Responses to “Finding an Audience”

  1. I put an announcement on Facebook and LinkdIn, but I don’t have faith anymore that these “social” sites really do anything. I think we’re just advertising to other writers who are advertising! I did attend a small local author signing/book fair, and bought twenty copies and sent them around to people I thought might talk up the book if they liked it. That’s about all I can do for now. Only time will tell if it was worth a darn.

    • Hi, Eugenia! You say “only time will tell,” and I really do think that’s the key. It is trial and error–and luck. I’m learning that social media can’t be the only line of attack, too. There’s far too many writers battling for a reader’s attention.

      Good luck to you! And thanks for commenting.


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