Finding an Audience

April 10, 2013

It doesn’t matter what a writer writes. The key to success is finding an audience, but finding that audience isn’t easy. We write words we think have value. Maybe an editor has confirmed that belief by contracting the work. But it’s safe to say most—maybe all—writers measure their success on the size of their audience. Whether we’re blogging or selling novels, we can measure readership to a certain extent, and that’s a blessing and a curse.

I’m new to this published writer thing, so I have few tips to give on finding an audience. I suspect even with years under my belt my tips would be vague. I’m not sure it’s something that can be charted and replicated. If it were, wouldn’t everyone be following those steps to certain success? I’m open to suggestions, though. How did you find a readership for your blog, site or book? Is it simply a game of luck and long-term visibility?